It’s no wonder that your brand must be active on Instagram and have a larger audience on it. Instagram serves as a powerful marketing platform that can help you reach prospective customers from all over the world, where diversified yet never-ending brands are already active.
The more people visit your Instagram business profile and follow you, the higher the chances of reaching out to a larger audience every time you post.
Below in this detail-oriented guide, we’re going to share some of the must-follow tips that will help you market and grow your brand on Instagram more efficiently.
1. Take Advantage of Instagram Features
Instagram’s business profiles, a recent addition, are a game-changer. These profiles, reminiscent of Facebook’s business profiles, feature a prominent ‘contact’ call-to-action, empowering users to email, call, or text the business directly. This direct line of communication can significantly enhance your brand’s customer service and engagement.
Other than the contact option, business profiles also offer access to analytics, referred to as “Insights,” providing users with impression and engagement data.
Suppose you are thinking about using your Instagram account for business purposes. In that case, it may be beneficial to convert your profile into a business profile to take advantage of these features. Understanding how your audience interacts with your content can help you make the right adjustments to enhance engagement with users.
2. Engage with Your Followers to Stimulate Growth
When a follower takes the time to comment on your post, it’s more than just a notification. It’s an opportunity to engage and show appreciation. Responding and expressing gratitude can foster a sense of community and loyalty among your followers, making them feel valued and heard.
Additionally, find ways to encourage your followers to engage with your posts. A straightforward request such as “Tag three friends who would enjoy this” can swiftly expand your brand’s reach and attract new followers.
If your Instagram brand is new, then you should buy 100 Instagram followers first. Once you will find it beneficial for your brand, you can further increase the number of followers to invest in. This way, you can start attracting new followers and engaging with them, resulting in your loyal customers.
3. Never Overwhelm Your Followers by Posting Excessively
If you post often enough on your Instagram profile, it will ensure your brand stays relevant. But, if you post so frequently, you’ll overwhelm your followers. They will end up unfollowing your business account as they feel you are constantly disturbing them.
There’s no one-size-fits-all posting formula for every brand on Instagram. It takes patience and testing to find the right balance. Posting twice a day and alternating the times can be a good starting point. Remember, it’s a journey of discovery, not a race.
After that, test different numbers of daily posts and closely monitor engagement. Once you identify the optimal frequency, the effort continues – as your audience grows, you’ll need to make adjustments. Optimizing post frequency is an ongoing responsibility that will help you take your Instagram business account to a new audience.
4. Promote Instagram Posts On Multiple Social Media Platforms
Want to gain more Instagram followers effortlessly who are already fans of your brand? If that’s the case, you should post across all your social media profiles – including Facebook, Twitter, LinkedIn, and other profiles. This way, you can invite them to follow your Instagram business profile.
Since they already follow you on social media, it’s clear that they are interested in your products and offerings. Therefore, provide them with another opportunity to engage with your brand socially.
You shouldn’t assume that all of your social media followers will see your posts. It’s because some may be less active on specific platforms or may have redirected their attention elsewhere. Boost the reach of your posts by making sure that your followers are linked to as many of your social profiles as they can be.
5. Don’t Forget to Craft Hashtags
Investing time in creating an interactive and relevant hashtag is one of the most effective to boost engagement. You just need to ensure that you are leveraging hashtags appropriately. It’s advised to create a hashtag that customers use to tag images of them with products they just purchased.
Crafting a hashtag that your brand can look for to post pictures of your customers with your product again will help you gain two different things…
- The maximum number of your followers will continue to use the hashtag and post their photos with your product as they want to get featured on your page.
- Every time a person posts with your hashtag, it means they are promoting your brand and its products to their audience. In other words, we can say that it’s free advertising!
6. Repurpose Content to Save Time
If you are unable to create enough content to accommodate the needs of your account’s following, you can repurpose content from other Instagram accounts with the same offerings. It doesn’t mean not crediting the source in your posts by tagging their profile and adding mentions in your caption.
Nowadays, so many apps are available that can help you download and design photos and save them on your phone or system for posting on your Instagram account.
Repurposing content to post on Instagram can boost user engagement in terms of getting more likes, comments, shares, and hence more followers. So, you can get the most out of your repurposed content and its promotion on Instagram.
7. Leverage the Power of SEO to ‘win’ Over Instagram
Instagram and SEO don’t seem to be bedfellows of each other. However, creating an effective SEO strategy for your brand to run on Instagram is highly necessary to boost your visibility and grow your business.
Account handle and account name are two significant aspects of SEO. You need to register your business account with ‘@’ so it will clearly specify the sector in which your business is operational. Try to make your username shorter, attractive, memorable, and purposeful.
After that, your account name comes into play – as it appears under your Instagram profile picture. You should add your account handle and the industry in which you own a brand. Upon the people’s search using words or emojis, Instagram will check searches against your account name.
Make sure to include your industry or a relevant keyword for your business in the name field so that you can maximize the benefits of this feature. Don’t forget to consider the words that people would use when they search on Instagram.
